Hi, I'm Natasha! šš»
About me: Iām a Product & UX Designer with over 8 years of experience based in Seattle, WA, USA.
My expertise: I design large-scale customer-facing experiences and internal tools. Iām passionate about horizontal collaboration, systems thinking, pair and co-designing, running design sprints, advocating for accessibility, and mentoring teammates.
Fun facts: I have waddled with penguins in Antarctica, I read 50+ books in 2025 (many on the quirks of human behavior), and I should be on a fall watch list.
Featured projects
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in these projects. All the information in these projects is my own and does not necessarily reflect the views of Nordstrom.
Nordstrom | Oct 2024 ā Jun 2025
Brand shops
Problem: How might we improve discoverability of our brands and allow brands to tell their stories across our website and iOS app?
Results: Defined UX strategy for publishing brand shops, enhancing brand storytelling and discovery, increasing annual profit and brand satisfaction.
Nordstrom | 2022 ā 2023
Self-service order resolution
Problem: How might we help customers more easily find self-service capabilities so they can resolve order issues and complete Account Jobs To Be Done?
Results: Led design of a new account dashboard and self-service order resolution experiences through a Google Ventures design sprint, reducing annual Care costs and contact per order rate, and improving customer satisfaction.
Other past projects
Nordstrom Media Network
ā¢ 2025: Sponsored portrait display banner
ā¢ 2024: Non-endemic sponsored offers at order confirmation
ā¢ 2024: Sponsored video display banner
Nordstrom Account
ā¢ 2021ā2022: One password and customer record for all Nordstrom entities, increasing account creation by 100%, decreasing sign-in errors by 17%, not harming demand or conversion
ā¢ 2020: Wish list improvements
ā¢ 2020: Loyalty dashboard improvements
Nordstrom Styling
ā¢ 2025: Appointment booking flow redesign
ā¢ 2025: Stylist and salespeople internal tool optimizations
ā¢ 2019: Alterations iOS web app redesign
ā¢ 2018: Outfit curation features
BevyUp (acquired by Nordstrom)
ā¢ 2017: Product vision for stylist clienteling tool
UW Informatics Capstone
ā¢ 2017: Transcription tool for researchers studying Ottoman Arabic poetry
Brand shops
A sample overview
The content below is a sample of my process for designing brand shops. Contact me to inquire further about my work and how I can bring my skills to your company.
Self-service order resolution
A sample overview
The content below is a sample of my process for designing account self-service order resolution. Contact me to inquire further about my work and how I can bring my skills to your company.
